The Art of the Fashion Hunt
Navigating Style, Travel, and Authenticity with @zia.domic
In the hyper-accelerated world of digital fashion, longevity is rare. Trends cycle faster than ever, and platforms rise and fall within months. Yet, based in Los Angeles, Zia Domic has weathered these shifts, evolving from an OG fashion blogger into a definitive voice in lifestyle and travel. She is the force behind The Hunter Collector, a brand built not just on wearing clothes, but on curating a life.
We sat down with Zia to discuss the evolution of the "influencer," her intuitive creative process, and why authenticity remains her golden rule.
From the "Lucky Magazine" Era to TikTok
Zia’s journey began in an era barely recognizable today—before TikTok algorithms dictated trends and when "influencer" wasn't widely recognized as a career path. "I saw what other fashion bloggers were doing at the time and felt I had something to contribute," she recalls of her origin story. It started simply: a friend with a camera, a closet full of clothes, and the courage to give it a go.
"Things have changed so much since I first started," Zia admits. "I was a blogger, not an influencer. Social media was not as prevalent. We still had magazines like Lucky and Style Watch promoting us." This deep experience informs her crucial advice for navigating today's saturated market: amid the noise of micro-trends, you must "stay true to yourself no matter what the trends dictate."
Curated Spontaneity: The Process
While her feed looks polished, Zia describes her creative process as "a bit of a mess"—though perhaps "organized spontaneity" is more accurate. She operates intuitively. Inspiration often comes freely, found while scrolling her own social channels, but the execution is fluid.
She typically styles an outfit first, then begins the hunt for the perfect location. "The backdrop definitely matters," she emphasizes; it provides the context for the story she tells in the final edit. To capture this vision, her toolkit has evolved from simple beginnings to relying on her iPhone 17 Pro Max and the beloved Canon G7X she’s mastered over recent years.
Milestones and Realities
Every creator chases validation. For Zia, that moment arrived with an invitation from heritage British brand, Burberry. "Being asked to attend Fashion Week in London by Burberry is one of my biggest moments," she shares. It was a milestone so surreal it brought her to tears of disbelief—proof that authentic storytelling eventually gets noticed by the biggest players.
Yet, a curated life doesn't mean an easy one. Zia is candid about the realities of the creator economy, admitting she definitely deals with burnout. The relentless demand to generate new ideas, style new outfits, and find the motivation to get camera-ready is taxing. Despite the hurdles, she keeps moving forward. Her future goals are simple but deeply connected to her brand's name: hoping for more travel, always hunting for the next experience.